![]() For example, if you type in “how to style short hair” the top page one positions all belong to different YouTube videos.ĭue to YouTube’s SEO success one must ask the question, is Google showing favoritism here? YouTube videos also rank for Google keywords. ![]() Since YouTube is owned by Google and is the second most popular site on the internet, YouTube is the best option for SEO. Vimeo’s audience, since it is smaller and built into a community mindset, tends to be more constructive and less aggressive than on YouTube. Your potential for video traffic is significantly less. With that being said, Vimeo’s numbers simply cannot compete with YouTube. There is less competition on Vimeo vs YouTube and sometimes quality over quantity is better. Because Vimeo is smaller and more niche, your videos have a better chance of being found and followed within their community driven platform. Today there are 240 million active monthly Vimeo users. Even if you’ve produced an amazing, high-quality video, there is a chance it may get lost among the noise.īecause YouTube is so big, free, and has so much competition, its viewers are not always the most professional, constructive people either. There are so many options for viewers and the competition is extremely high. While their reach is limitless, the size of YouTube is also its downfall. YouTube is also available in every country and in more than fifty languages. Furthermore, YouTube is owned by Google and is the second most searched site just behind Google itself. YouTube: Audience Reach & EngagementĪs mentioned above, when it comes to audience reach when comparing YouTube vs Vimeo, YouTube takes the cake with 1.8 billion monthly active users. Vimeo, while smaller than YouTube, has built a community geared towards a more “artsy creative” niche. Today Vimeo is the preferred tool for 70 million creators such as film artists, animators, and musicians. The idea caught on and attracted like-minded people. Like YouTube, Vimeo is a video sharing platform that was started back in 2004 by filmmakers that wanted to share their creative work and personal moments from their lives. If you have internet and a desire to make a video, you can connect, upload, and share content. From baby giggles and makeover tutorials to movie trailers, there are no limits as to what you can find on YouTube. What is YouTube?įounded in 2005, YouTube is by far the largest social video sharing platform on the internet. But which one should you invest in? In this article, we explore the benefits and challenges of these tools to help you make the right decision. Video hosting platforms like YouTube and Vimeo are the most common staples for video marketing. ![]() This is hardly surprising as videos drive more engagement than other types of media.
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